The hospital is considering changing its supplier of replacement joints. While surgeons make the final decision, the hospital's purchasing department is promoting Kyocera because it manufactures one of the cheapest and most durable hip joints on the market. In terms of the buying center, the purchasing department is a(n):
A)decider.
B)influencer.
C)judge.
D)user.
E)demand deriver.

Question

Quizplus · Accepted Answer

The purchasing department is acting as an influencer in this scenario, as they are promoting a particular supplier to the surgeons who ultimately make the decision. The deciders in this situation would be the surgeons who choose which replacement joints to use. Judges would evaluate the performance of the joint, users would be the patients who receive the joint, and demand drivers would be factors pushing the need for replacement joints (such as an aging population).

The Hospital Is Considering Changing Its Supplier of Replacement Joints