Because DLS Aquatics has proven to be a satisfactory supplier of aquarium filters for Fins Aloft, a tropical fish retailer, the store's owner has ____, which is illustrated by his continued buying from that company in spite of sales calls from salespeople from other distributors.
A)vendor loyalty
B)brand equity
C)buyer allegiance
D)top-of-mind awareness
E)creeping commitment

Question

Quizplus · Accepted Answer

The scenario describes the store owner's loyalty to the supplier, DLS Aquatics, which is illustrated by the continued buying despite attempts to solicit from other distributors. Therefore, vendor loyalty is the best choice. Brand equity refers to the value of a brand, buyer allegiance is not a commonly used term, top-of-mind awareness refers to the first brand that comes to mind when thinking of a product, and creeping commitment refers to a gradual increase in the level of commitment to a decision.

Because DLS Aquatics Has Proven to Be a Satisfactory Supplier