To effectively sell to a centralized purchasing department, many suppliers use a _____ to coordinate the firm's efforts so that it can satisfy a major customer.
A) supply chain manager
B) manager trained in centralization
C) national account manager
D) house account manager
E) marketing vice-president for key accounts

Question

Quizplus · Accepted Answer

A national account manager is typically responsible for managing a company's relationship with a major customer, such as a centralized purchasing department. This person coordinates the firm's efforts to ensure customer satisfaction and maintain a strong relationship with the customer. The other options listed may have some relevance, but a national account manager is specifically designed to handle this type of situation.

To Effectively Sell to a Centralized Purchasing Department, Many Suppliers