Hallmark Supplies Its Retailers with Handheld Crownlink Electronic Data Interchange

Hallmark supplies its retailers with handheld Crownlink electronic data interchange terminals. All of its retailers use these terminals to transmit merchandise orders to Hallmark in Kansas City. Inventory is stocked as needed. Stockouts cannot occur. Shipments will be placed daily if that is what the individual retailer needs. This is an example of a _____ system.

A) efficient consumer response
B) total quality management
C) marketing information
D) zero-defect management
E) material requirements planning