Brian is attempting to get a marketing professor to adopt his publisher's textbook. Brian knows the professor has been using a competing text and would have to spend considerable time adjusting his syllabus and classroom strategies if she adopts Brian's textbook. He points out that his textbook is newly revised which means the professor can use it for several years without having to make adjustments. What sales technique is Brian using?

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The Answer of Brian is attempting to get a marketing professor to adopt his publisher's textbook. Brian knows the professor has been using a competing text and would have to spend considerable time adjusting his syllabus and classroom strategies if she adopts Brian's textbook. He points out that his textbook is newly revised which means the professor can use it for several years without having to make adjustments. What sales technique is Brian using?

Brian Is Attempting to Get a Marketing Professor to Adopt