A textbook publishing company advertises to college faculty, offering to pay several thousand dollars (much more than typically pay for book reviews) if they will review the company's textbook. Before completing the contract agreement, the publisher asks if the professor will adopt the text for their classes while reviewing it for the publisher. When the professor decides to reject the arrangement, she is primarily influenced by:

Question

Quizplus · Accepted Answer

The professor's decision to reject the arrangement is most likely based on her personal code of ethics, which includes a commitment to academic integrity and avoiding conflicts of interest. By accepting payment to review and potentially adopt a textbook, the professor would be compromising her objectivity and potentially influencing her students' purchasing decisions. Her decision is not heavily influenced by customer goals, university policy, state laws, or social norms.

A Textbook Publishing Company Advertises to College Faculty, Offering to Pay