In the _____ era of the evolution of personal selling, salespeople are value creators who work with their customers and their company to develop outcomes that enhance the profits of both firms.

Question

Quizplus · Accepted Answer

The statement describes the partnering era of the evolution of personal selling, where salespeople work with customers and their company to create mutual value and enhance profits for both parties. The other eras (marketing, sales, production, and growth) do not emphasize the importance of collaboration and mutually beneficial outcomes as strongly as the partnering era.

In the _____ Era of the Evolution of Personal Selling