Caitlin Gold has sold business textbooks for seventeen years. She makes it a point to try to create a personal relationship with her customers. When a committee of professors selected a new marketing book, her book was one of the three finalists. Because the committee chairperson considered herself a close friend of Gold, she convinced the committee to select Gold's text over the other options. The committee chairperson trusted Gold to provide a good text at a fair price. This is an example of a:

Question

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Caitlin Gold's personal relationship with the committee chairperson led to a relational partnership, where trust and loyalty played a significant role in the decision-making process. This type of partnership is based on developing strong bonds and mutual benefits. It is different from a transactional relationship, where only short-term transactions and profitability are considered. Similarly, it is not a functional partnership, where parties collaborate on specific tasks without a long-term commitment. It may not be a transformational partnership where the parties transform each other's businesses. A strategic partnership involves a long-term commitment towards shared goals, which may not be the case here.

Caitlin Gold Has Sold Business Textbooks for Seventeen Years