A few years ago, the salesperson for a glass bottle manufacturer suggested to the H.J. Heinz Company that it needed to redesign its catsup bottle to improve yields on the bottle-filling line and to make the bottle lighter. Because Heinz's purchasing agent and the salesperson for the glass bottle manufacturer were engaged in ___, Heinz readily implemented the salesperson's suggestions and saw increased savings.
A) reciprocal partnership
B) buyer-seller alliance
C) strategic partnership
D) win-lose partnership
E) hierarchical relationship
Correct Answer:
Verified
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