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Zeller's, a 205-Store Canadian Discount Store, Owes Much of Its

Question 51

Multiple Choice

Zeller's, a 205-store Canadian discount store, owes much of its success to its ability to develop _____ with its vendors. It has developed cross-functional teams with experts from the retailer and from its vendors. These teams work together to develop information systems to improve relationships between the vendor and Zeller's and to develop promotions tailored to help both the vendor and the retailer sell more.


A) relational partnerships
B) buyer-seller alliances
C) strategic partnerships
D) win-lose partnerships
E) hierarchical relationships

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