Katherine is developing a forecast for next year's sales of organic fertilizer by her company to the nation's retail gardening nurseries. She is assembling the sales estimates for her company's products by adding together the territory estimates provided by her salespeople. She is using _____ forecasting.
A)cumulative
B)geographic
C)statistical
D)profit quota
E)bottom-up

Question

Quizplus · Accepted Answer

Katherine is using a bottom-up forecasting approach where she is adding up the sales estimates provided by her salespeople. This approach involves aggregating detailed estimates from individual sources to arrive at an overall forecast.

Katherine Is Developing a Forecast for Next Year's Sales of Organic