The Purpose of Classifying Accounts Using the Sales Call Allocation

The purpose of classifying accounts using the sales call allocation grid is to:

A) help in the selection of the most useful computer software.
B) determine which accounts are worth receiving more resources.
C) decide if the company is acting in line with its mission statement.
D) gain an understanding of the prospect's corporate culture.
E) determine the personality characteristics of the prospect so they can be matched with those of a salesperson.