Salespeople should be careful about overusing the referral method of handling objections because it may appear to be phony to experienced buyers.

Question

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While referrals can be a powerful way of overcoming objections, overusing them can come across as insincere or manipulative to experienced buyers. It's essential to make sure that any referrals you use are genuine and relevant to the prospect's specific concerns.

Salespeople Should Be Careful About Overusing the Referral Method of Handling