Lillian cringes when customers make objections during her sales presentation. Buyer's objections:
A)should never be encouraged.
B)should always be made after the sales presentation.
C)are the equivalent to a refusal to buy.
D)are most useful when they remain hidden.
E)are accurately described by none of the above

Question

Quizplus · Accepted Answer

Buyer's objections are a natural part of the sales process and can provide valuable information about the customer's needs and concerns. Ignoring or discouraging objections can lead to a lost sale, while addressing them can lead to a stronger relationship with the customer and potentially closing the sale. Therefore, none of the options provided accurately describes the role and importance of buyer's objections in the sales process.

Lillian Cringes When Customers Make Objections During Her Sales Presentation