Joe sells ergonomically-designed office furniture. Joe would find it easier to sell to a customer who:
A)asked Joe if there were any financial benefits to buying Joe's company's office furniture.
B)sat quietly through the entire presentation.
C)spent the time during the presentation looking at the fabric swatches Joe had bought.
D)stared out the window at some men cutting a tree during the entire presentation.
E)after continually looking at his watch during the presentation finally asked Joe, "What time is it?"

Question

Quizplus · Accepted Answer

A customer who asks about financial benefits is showing interest in the potential return on investment and is likely someone who is looking for practical reasons to invest in ergonomic furniture. This type of customer is more likely to be persuadable and interested in understanding the value of Joe's furniture.

Answer: C
 A customer who spends the presentation looking at fabric swatches is showing a keen interest in the aesthetics of the furniture. While this customer may not be as interested in the functional benefits of Joe's furniture, they are likely to be persuaded by the look and feel of the product.

Overall, A and C are the best choices because they show interest in at least one aspect of Joe's furniture and are therefore more likely to be persuadable.

Joe Sells Ergonomically-Designed Office Furniture