What is a competitive edge?
A) A particular characteristic that makes one firm more attractive to customers than other firms
B) A concept that two or more people, working together in a coordinated way, can accomplish more than the sum of their independent efforts
C) An organized effort to gather information about HYPERLINK "http://en.wikipedia.org/wiki/Markets" \o "Markets" markets or customers
D) An assessment of the strengths and weaknesses of current and potential HYPERLINK "http://en.wikipedia.org/wiki/Competition_%28economics%29" \o "Competition (economics) " competitors
Correct Answer:
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Q15: Which of the following is a strategy
Q16: Which of the following is a primary
Q17: Which of the following is true of
Q18: John wants to start his own fruit
Q19: Questionnaires used for primary research should:
A) address
Q21: The marketing concept emphasizes that the survival
Q22: The marketing concept opposes the systems approach
Q23: Which of the following is an example
Q24: A small retailer provides an allowance to
Q25: _ is the amount added to the
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