The marketing concept states that a firm should put consumer needs first, even if it means foregoing profits.

Name: The marketing concept states that a firm should put consumer needs first, even if it means foregoing profits.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing concept emphasizes identifying and meeting the needs and wants of consumers in a way that is profitable for the company. It does not suggest foregoing profits but rather achieving profits through customer satisfaction.

The Marketing Concept States That a Firm Should Put Consumer