Market research can be useful before starting a small firm, but it is not required once the firm is in operation.

Question

Quizplus · Accepted Answer

Market research should not be viewed as a one-time event but as an ongoing process to keep up with changes in the market and consumer behaviors. Continuing market research is essential to ensure a small firm's long-term success by identifying new opportunities and potential threats.

Market Research Can Be Useful Before Starting a Small Firm