_____ is a marketing system based on a legal arrangement that permits one party to conduct business as an individual owner while abiding by the terms and conditions set by the second party.

Question

Quizplus · Accepted Answer

The description provided fits that of a franchising system where the franchisee (first party) conducts business under the established brand and guidelines of the franchisor (second party). The franchisee operates as an individual owner but must follow the conditions set by the franchisor.

_____ Is a Marketing System Based on a Legal Arrangement