The movement to protect the valid interests of consumers is a major force in small business today. What is this movement called?

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The term used to describe the movement to protect the valid interests of consumers is consumerism. This movement aims to promote fair and transparent business practices, as well as protect consumers from unethical or harmful practices. It is an important force in small business today, as consumers increasingly demand transparency and accountability from the companies they do business with.

The Movement to Protect the Valid Interests of Consumers Is