The new business owner's primary motive is usually _____.

Question

Quizplus · Accepted Answer

The primary motive for most new business owners is usually independence, as they want to have control over their own careers and be their own bosses. While profitability is certainly important, it is often not the sole reason for starting a business. Providing a niche product or service may be a secondary motivator and is not always the primary motive. While the need for a second income may be a motivator for some, it is not always the case.

The New Business Owner's Primary Motive Is Usually _____