A strong brand name, good customer and employee relationships, patents, intellectual property, size and quality of the customer list, and market penetration help an organization to generate:

Question

Quizplus · Accepted Answer

Goodwill is the value that a company has beyond its physical assets and financial value. It is built upon factors such as brand name, customer and employee relationships, patents, intellectual property, size and quality of customer list, and market penetration. Goodwill is an intangible asset that can help an organization generate revenue through increased customer loyalty and positive reputation.

A Strong Brand Name, Good Customer and Employee Relationships, Patents