It is common for the marketing plan to include either a vision statement or a mission statement but not both.

Name: It is common for the marketing plan to include either a vision statement or a mission statement but not both.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A vision statement describes the desired future state of an organization, while a mission statement defines its purpose and core values. While both are important for strategic planning, they serve different purposes and are typically not included in the same marketing plan.

It Is Common for the Marketing Plan to Include Either