Both digital technology and the e-environment can make important contributions to the development, implementation, evaluation, and control of the marketing plan.

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Digital technology can help with activities like market research, social media marketing, email marketing, and analytics. The e-environment, which encompasses the online space, can support activities like e-commerce, digital advertising, and content marketing. Both can play a vital role in the success of a marketing plan.

Both Digital Technology and the E-Environment Can Make Important Contributions