Which of the following is a disadvantage of not developing a marketing plan?
A) It forces a business to think about both short and long-term marketing strategies.
B) The business gets a higher return on investment.
C) It eliminates waste by building efficiency of limited resources.
D) Decisions regarding marketing mix become easier.
E) The target market may not be defined correctly.
Correct Answer:
Verified
Q16: The online portion of the marketing plan
Q17: It is not important for marketing plans
Q18: The situation analysis includes a market summary,
Q19: Because there are often distinct differences in
Q20: If people leave, if new people arrive,
Q22: A product should preferably be positioned in
Q23: A marketing plan:
A) is a synopsis of
Q24: Which of the following is a disadvantage
Q25: The final determination of the marketing mix
Q26: For small businesses that have or want
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