Which of the following defines an executive summary?
A) A quick overview of the main points of the plan, a synopsis of what a company has done, what it plans to do, and how it plans to get there.
B) Information about current products or services, sales, the market, competition, target markets, trends, and keys to success.
C) An articulation of the long-term purpose and idealized notion of what the business hopes to be in terms of growth, values, employees, contributions to society.
D) A summary of what is known about the market in which a company competes, plans to compete, or both.
E) An articulation of the more fundamental nature of the business concerning why the business exists.
Correct Answer:
Verified
Q29: The marketing plan should be an embodiment
Q30: A company has broken even when its
Q31: Competition from similar businesses or products is
Q32: A mission statement:
A) articulates the long-term purpose
Q33: An expense forecast is vital for a
Q35: Which of the following is an advantage
Q36: A situation analysis does not include:
A) market
Q37: Which of the following is a benefit
Q38: Both digital technology and the e-environment can
Q39: The marketing plan should represent a commitment
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents