According to SWOT analysis, which of the following is a characteristic of a company's opportunities?
A) External factors that come from unfavorable trends or developments that lead to deteriorating revenues or profits.
B) External factors that reflect the potential that can be realized through marketing strategies.
C) Internal factors that identify the positive aspects internal to a business that add value or offer a competitive advantage.
D) Internal factors through which the marketing objectives will be achieved.
E) Internal factors that detract from the value of a business.
Correct Answer:
Verified
Q36: A situation analysis does not include:
A) market
Q37: Which of the following is a benefit
Q38: Both digital technology and the e-environment can
Q39: The marketing plan should represent a commitment
Q40: A vision statement:
A) articulates more fundamental nature
Q42: Measuring the number of new leads generated,
Q43: A company should work to find out
Q44: Which section of the marketing plan helps
Q45: The top level of the marketing strategy
Q46: Assessing the strengths and weaknesses of a
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