A Business's Customer Value Proposition Is

A business's customer value proposition is:

A) the process of positioning in the marketing mix.
B) the whole cluster of benefits a business is promising to deliver to a customer.
C) the of goods and services from individuals or businesses to the ? HYPERLINK "http://en.wikipedia.org/wiki/End-user" \o "End-user" ?end-user?.
D) the process of making a product available for use using indirect means with ? HYPERLINK "http://en.wikipedia.org/wiki/Intermediaries" \o "Intermediaries" ?intermediaries?.
E) a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs.