A(n) _____ is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives; it contains tactical guidelines for the marketing programs and financial allocations over the planning period.

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The Answer of A(n) _____ is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives; it contains tactical guidelines for the marketing programs and financial allocations over the planning period.

A(n) _____ Is a Written Document That Summarizes What the Marketer