Integrated marketing communications (IMC) is about pulling all the marketing communications together to convey a consistent message.

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IMC is all about integrating different marketing communication channels to create a unified message to the target audience. It involves coordinating and blending various communication tools like advertising, sales promotion, public relations, direct marketing, and personal selling to achieve the company's marketing goals. The ultimate aim of IMC is to deliver a clear, consistent, and compelling message about the brand that resonates with the customers across all touchpoints.

Integrated Marketing Communications (IMC) Is About Pulling All the Marketing