Studies that indicated that firms with superior customer value outperform their competitors on ROI and market share gains.

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Numerous studies have shown that firms with a focus on delivering superior customer value tend to outperform their competitors on measures such as return on investment (ROI) and market share gains. By providing high-quality products, services, and experiences that meet or exceed customer expectations, these firms are better able to attract and retain customers, build brand loyalty, and achieve sustainable, long-term growth.

Studies That Indicated That Firms with Superior Customer Value Outperform