Twenty-first century small businesses should maintain an intense focus on three major themes:

Question

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In the 21st century, small businesses need to focus on identifying customer value to ensure customer satisfaction, exploiting digital technology to reach a wider audience, and managing cash flow to sustain business operations. While reducing costs and finding new customers are important, they are secondary to the major themes of customer value, digital technology, and cash flow management. Automation and new product development can also be important, but they are not as critical as the three themes mentioned in option C. Globalization is not a major theme for all small businesses and can be more relevant for specific industries.

Twenty-First Century Small Businesses Should Maintain an Intense Focus on Three