Mike is taking a sociology course titled Mass Media and Communications for the 21st century. His interest in this class emerges from his concern with how media might be negatively or positively affecting society through subtle messages embedded in a variety of media formats. What is the main intent of this course?

Question

Quizplus · Accepted Answer

The main intent of the course is to develop media literacy skills, allowing students to critically analyze the messages embedded in a variety of media formats. This will help them identify any negative or positive effects the media may have on society. Mass media analysis and media deconstruction are related concepts, but they do not encompass the full scope of the course. Critical multimedia research analysis may be one aspect of the course, but it is not the primary intent.

Mike Is Taking a Sociology Course Titled Mass Media and Communications