Robertson (1992) argues that global culture does not necessarily mean the destruction of local culture. What is the label he uses for the new mixing of cultures that is occurring?
A)cultural mélange
B)fusion cultures
C) transnationals
D) glocalization

Question

Quizplus · Accepted Answer

Robertson uses the term "glocalization" to describe the new mixing of global and local cultures. This process involves the adaptation of global cultural products to suit local tastes and preferences, as well as the creation of hybrid cultural forms that combine elements from different cultures. However, local cultures are not necessarily destroyed in the process, as they may continue to evolve and adapt to changing circumstances.

Robertson (1992) Argues That Global Culture Does Not Necessarily Mean