Renaldo opened up a restaurant featuring a Spanish-Canadian fusion cuisine. According to Robertson (1992), what phenomenon is Renaldo embracing?

Question

Quizplus · Accepted Answer

Renaldo is embracing glocalization, which is the adaptation of global products or services to local tastes and cultures. In this case, Renaldo is blending Spanish and Canadian cuisine to create a unique fusion that reflects the local culture. Globalization and transnationals may also play a role in Renaldo's restaurant, but glocalization best characterizes the fusion cuisine that he offers. Cultural imperialism, which involves the dominance of one culture over others, is not evident in this scenario.

Renaldo Opened Up a Restaurant Featuring a Spanish-Canadian Fusion Cuisine