It is not necessary for the marketing function to be involved in sustainability strategy development, because marketing does not directly implement the strategy.

Question

Quizplus · Accepted Answer

The marketing function plays a crucial role in sustainability strategy development, as they are responsible for communicating the strategy to internal and external stakeholders, and for ensuring that marketing messages align with the sustainability goals of the organization. Additionally, marketing can help to identify new market opportunities and consumer trends related to sustainability, which can inform the development of the strategy.

It Is Not Necessary for the Marketing Function to Be