A _________ marketing approach focuses on bringing standardization to the global market.
A) Local
B) Strategic
C) Tactical
D) Global
E) Segmented

Question

Quizplus · Accepted Answer

A global marketing approach is focused on standardizing marketing efforts across all countries in which the company operates. This involves creating a consistent image and message that can be easily recognized and understood by customers around the world. This approach is often used by large multinational corporations.

A _________ Marketing Approach Focuses on Bringing Standardization to the Global