Customer preferences in emerging markets are typically homogenous, making global supply chains easier to manage than mature markets.

Question

Quizplus · Accepted Answer

Customer preferences in emerging markets are often diverse and complex, and can vary greatly across different regions and cultures. Therefore, global supply chains in emerging markets can be just as challenging to manage as those in mature markets, if not more so.

Customer Preferences in Emerging Markets Are Typically Homogenous, Making Global