Meeting and exceeding customer expectations is the definition of:
A) Operations
B) Quality
C) Marketing
D) Kaizan
E) a and b

Question

Quizplus · Accepted Answer

Meeting and exceeding customer expectations is a fundamental definition of Quality in the context of business and product management. Quality is about ensuring that products or services meet or surpass the customer's expectations. Operations involve the processes of creating goods or services, Marketing is about promoting and selling products or services, and Kaizen is a Japanese term for continuous improvement, which, while related to quality improvement, is not a definition of meeting and exceeding customer expectations by itself.

Meeting and Exceeding Customer Expectations Is the Definition Of