When marketing is planning a large promotion, a company might stock _______ inventory:
A) Cycle stock
B) Anticipation inventory
C) Pipeline inventory
D) MRO
E) None of the above

Question

Quizplus · Accepted Answer

Anticipation inventory is used to prepare for an upcoming event or promotion. By stocking up on inventory in anticipation of increased demand, the company can ensure that it has enough product on hand to meet customer needs without running out of stock. Cycle stock is the inventory needed to meet regular demand, pipeline inventory is inventory that is in transit from suppliers, and MRO stands for maintenance, repair, and operating supplies, which are not usually affected by marketing promotions. Therefore, B is the best choice for this scenario.

When Marketing Is Planning a Large Promotion, a Company Might