____________ looks at an entire market as having the same characteristics:

Name: ____________ looks at an entire market as having the same characteristics:
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Question

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Mass marketing looks at the entire market as having the same characteristics and creates a single marketing campaign to reach as many potential customers as possible. This approach assumes that all customers have similar needs and preferences, and ignores differences in individual tastes and behaviors.

____________ Looks at an Entire Market as Having the Same