In the evolution of marketing, the marketing concept focuses on:

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The marketing concept is centered around building and maintaining relationships with customers. This approach prioritizes understanding the needs and wants of customers and creating strategies to fulfill those needs in order to build long-term relationships and customer loyalty. This is in contrast to a selling approach, which focuses on convincing customers to buy a product regardless of their needs or desires. Standardization and costs are important considerations in marketing strategies, but they are not the primary focus of the marketing concept.

In the Evolution of Marketing, the Marketing Concept Focuses On