___________ is the process by which companies capture customer needs and preferences:

Question

Quizplus · Accepted Answer

Voice of the customer is the process by which companies capture customer needs and preferences. Value to the customer and quality function deployment are related concepts but do not directly capture customer needs and preferences. Customer relationship management is the process of managing interactions with customers, but it does not necessarily capture customer needs and preferences. Therefore, option C is the best answer.

___________ Is the Process by Which Companies Capture Customer Needs