In defining a distribution strategy, a company must consider the importance of channel intermediaries including:

Question

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Retailers and distributors are important channel intermediaries as they help in reaching the products to the end customers. They provide a link between the producer and the consumer by ensuring that the products are available at the right place and at the right time. They also provide important services such as storage, transportation, and promotion of the products. For example, if a company wants to sell its products in a new market, it can use distributors and retailers who have a good understanding of that market and can help in establishing the company's brand and reputation.

In Defining a Distribution Strategy, a Company Must Consider the Importance