Two concepts that companies must continually monitor when evaluating strategy are:

Question

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Order winners and order qualifiers are important concepts to monitor when evaluating strategy because order winners are the competitive factors that directly lead to a win in a sale or contract and order qualifiers are the minimum standards that a product or service must meet in order to be considered for purchase. Companies must continually assess their order winners and order qualifiers to stay competitive in the market and ensure customer satisfaction.

Two Concepts That Companies Must Continually Monitor When Evaluating Strategy