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Assume You Have a Budget of $100,000 to Influence Youth

Question 5

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Assume you have a budget of $100,000 to influence youth in a community not to text and drive and that your goal is to influence an incremental 500 youth not to text and drive. What is the cost per behavior change? When justifying this expenditure, what would you compare that cost to?

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$200. Estimated taxpayer-relat...

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