Step 1: Give an example of a purpose statement for a social marketing effort related to that social issue.
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Q4: For the Marketing Highlight discussing WaterSense, what
Q5: Step 7: What was the major product
Q6: Step 7: What was a place strategy
Q7: Step 5: Which one of the following
Q8: Step 3: Select Target Audience. Why do
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Q11: What is the essence of the Product
Q12: Step 6: Positioning: In the Litter case
Q13: Step 1: Give an example of a
Q14: Step 5: What is the Competition for
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