Name two potential Outcome measures:
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Q4: To determine ROI, for Money spent, indicate
Q5: What is one of the most typical
Q6: What is one of the most reliable
Q7: Name two potential Output measures.
Q8: What is one of the most typical
Q10: To determine ROI, for Cost per behavior
Q11: Name three potential purposes for an evaluation.
Q12: To determine ROI, for Earned media impressions,
Q13: To determine ROI, for Benefit per behavior,
Q14: Name two potential Impact measures:
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