strategy should only involve one value proposition - otherwise chaos will occur.
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Q5: management tasks used to develop strategic competencies
Q6: The scope of a business is defined
Q7: According to the book, strategic marketing management
Q8: An external analysis includes the analysis of
Q9: Strategic market management is a system designed
Q11: Marketing's role in strategy includes being the
Q12: strategic market management system will have more
Q13: book suggests that many markets are dynamic
Q14: Synergy occurs when two businesses can reduce
Q15: elements of strategy can be capsulated into
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