benefits sought from a product is a very useful segmentation variable, because the selection of benefits can determine a total business strategy.

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Benefits sought from a product are an important segmentation variable because they can determine the overall business strategy. By understanding what benefits customers are looking for, companies can tailor their marketing efforts and product development to meet those needs, which can lead to increased customer satisfaction and loyalty. Therefore, selecting benefits as a segmentation variable can be very useful.

Benefits Sought from a Product Is a Very Useful Segmentation